Imagine a periodic table of chemical elements focused on marketing. The Spalding Table of Marketing Elements presents 105 essential elements that students and professionals must know and master to enhance the results of the companies where they operate.
The table is organized into 14 Families and 6 Blocks of elements, allowing visualization of relationships and identification of patterns.
Each element is represented by an acronym, facilitating reference, and includes information such as its block and unique sequential number. Additionally, the table highlights three elements of the NPS Family - Net Promoter Score - that are crucial in evaluating the performance of marketing elements.
The Spalding Table is a powerful tool for understanding the structure of marketing and inspiring strategies and actions. It assumes that all other marketing concepts and theories are grounded and can be applied with greater precision and quality.
