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The Chemistry of Marketing presents an innovative approach to understanding the fundamentals of marketing.

Throughout my academic career, I realized the need for a unified literature that presents the structural basis of marketing in a consolidated and simple way.  This inspired me to structure these elements as a periodic, practical, and logically organized table, enhancing the knowledge, interactions, and success of professionals and organizations.

With nearly thirty years of professional and academic experience, I invite you to explore this new perspective on marketing.

Consult the Spalding Table Online

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