The Chemistry of Marketing presents an innovative approach to understanding the fundamentals of marketing.
Throughout my academic career, I realized the need for a unified literature that presents the structural basis of marketing in a consolidated and simple way. This inspired me to structure these elements as a periodic, practical, and logically organized table, enhancing the knowledge, interactions, and success of professionals and organizations.
With nearly thirty years of professional and academic experience, I invite you to explore this new perspective on marketing.